The Friction Tax

What 30 Years of Engineering Taught Me About Where AI Actually Helps

Every technical professional knows the feeling: you have the expertise to solve a problem, but most of your day is consumed by overhead. File management. Data formatting. Debugging input decks. Building GUIs around calculations. Navigating systems designed for a different era. Report templates. Status updates.

At DeQuorum we call this the friction tax — the procedural overhead between you and the value-creating work you’re actually trained for. And across thirty years in engineering, from crash simulation to Formula 1 to autonomous vehicles, I’ve watched that tax shrink with every tool generation. What happened next was always the same: the work didn’t shrink with it. It expanded.

Hand-Meshing and Mainframes

When I started as a stress analyst at GM Holden in the early 1990s, crash simulation meant hand-meshing CAD models. You placed finite elements manually on geometry surfaces — squares and triangles, one at a time. The analysis software, LS-DYNA, used text-based keyword files where a misplaced parameter in the wrong column could silently corrupt your entire simulation. Jobs ran overnight on mainframes, sometimes for weeks on machines in America. A misplaced decimal in a contact definition could waste a fortnight of compute time.

Debugging consumed more engineering time than actual structural analysis. The friction tax was enormous — probably 70% of a crash analyst’s time went into file preparation, error-checking, and compute management. Maybe 30% went into the engineering judgment that the whole exercise was supposed to be about.

Then HyperMesh arrived and automated the meshing.

In the 3D solid modelling domain, CATIA could now auto-mesh solid models — the element quality wasn’t as good as hand-placed elements, but the volume of work you could do meant better overall insight into structural behaviour. Both domains of structural analysis programmes went from five or six configurations to hundreds.

The friction shrank. The engineering expanded. Nobody went home early.

The Pascal-to-Visual-Basic Moment

I saw the same pattern in programming. In the Pascal era, building an engineering tool meant spending 80% of your time on the GUI and 20% on the actual calculations. Every button, every input field, every display widget had to be hand-coded. The engineering logic — the bit that actually mattered — was almost an afterthought squeezed into the remaining time.

When I moved to Visual Basic — which purists considered a Mickey Mouse language — that ratio flipped. Suddenly, 80% of my time went into the engineering logic, 20% into the interface. The compute speed wasn’t dramatically different. What changed was where I spent my time.

This is the point that most discussions about AI tools miss entirely. People focus on raw compute power — how fast the processor is, how many cores you have, how quickly the solver converges. But for most engineering work, the binding constraint has never been the computer. It’s been the human. Specifically, it’s been the friction between the human and the valuable work.

A faster processor that still requires three hours of manual file setup is worth less than a slower processor with an intelligent pre-processor that gets you running in twenty minutes. The bottleneck moves from compute to cognition — and then from cognition to friction around cognition.

The Oxford Laboratory

I recently visited a laboratory at University of Oxford conducting medical research. They had a million-dollar machine for analysing test compounds. The bottleneck wasn’t the machine — it was deciding which tests to run and setting up the Excel files to drive it. The machine sat idle while researchers wrangled data formats. AI attacking that friction could push utilisation from 40% to 90%, making experiments that weren’t previously worth the setup cost suddenly viable.

The total research output expands because the friction between having a hypothesis and testing it collapses. Not because the machine got faster. Not because the researcher got smarter. Because the tax on their time shrank.

The Race Car: Where Friction Meets Complexity

In racecar engineering, the design space is enormous and highly non-linear. Aerodynamics are non-linear. Tyres are non-linear. The interactions between them — downforce affecting tyre loading, which affects temperature, which affects grip, which changes the aero platform, which changes downforce — create a coupled system that defies simple optimisation. Add fuel load, track evolution, weather, strategy, and regulatory constraints, and you have a design space so large that no team can explore more than a fraction of it. In fact, we rely on the rules to constrain the total problem space to a degree!

AI does two things here. First, the familiar friction reduction: build parametric models faster, automate iteration, and generate report templates. Second, something qualitatively different — surrogate modelling, where neural networks approximate the non-linear physics relationships trained on CFD and tyre data, enabling exploration of the full design space at viable speed.

But surrogate models are interpolators, not extrapolators. They work within the training envelope. Outside it — novel concepts, new tyre compounds, regulation changes — they produce confidently wrong answers. The engineer who understands what the model can’t tell them wins the race.

This is the expert advantage in practice: domain knowledge doesn’t just help you use AI better. It tells you when to stop trusting it.

The Pattern

Today, with AI assistance, I can rebuild engineering tools that took months in days, and add optimisation layers that weren’t previously worth the development effort. The pattern is identical across three decades and multiple tool generations:

The tool arrives. The friction shrinks. The expert’s output expands. The job changes shape rather than disappearing.

In economics, this pattern has a name. William Stanley Jevons identified it in 1865, watching British coal consumption rise as steam engines became more efficient. Make something cheaper to use, and people use more of it. The Jevons paradox.

Make crash analysis cheaper, and engineers do more crash analysis. Make experimentation faster, and researchers run more experiments. Make design iteration cheaper, and teams explore more of the design space. The demand for the output is elastic — there’s always more crash safety to improve, more compounds to test, more lap time to find. Efficiency creates expansion, not contraction.

But There’s a Question

Every previous friction reduction in my career led to more work, not less. Hand-meshing to HyperMesh. Pascal GUIs to Visual Basic. Overnight mainframe runs to desktop clusters. The Jevons paradox has held true for 30 years.

But I’ve also watched the administrative infrastructure around engineering teams shrink continuously — and I watched it happen so gradually that nobody remarked on it at the time.

When I first worked at General Motors , every memo was printed out, and everyone on the CC list received a physical copy, stapled and placed in their pigeonhole. Someone’s job was to print, collate, and distribute those memos. The BCC — blind carbon copy — existed because in the days of actual carbon copy paper, you could add extra recipients to the copy list without the primary recipients knowing. Someone had to manage that distribution. Email didn’t just speed up that work. It made the entire role vanish. And the economy didn’t need more memo distribution then. It needed zero.

When I arrived at McLaren Racing in the early 2000s, we still had the last remnants of having a tea lady — a very British institution. I’d seen something similar when I finished university in Australia in the 1990s. The role existed because keeping engineers productive meant having someone bring tea to their desks rather than losing 15 minutes in the canteen queue. Better kitchen facilities and cultural shifts eliminated the role entirely. Nobody’s job expanded to absorb the freed capacity. The friction just disappeared.

The drawing office. The print room. The filing department. The data entry team. The pool of secretaries. All progressively automated away over decades.

Here’s what’s different about this moment: AI is attacking all the remaining friction layers simultaneously. Setup automation, code generation, file debugging, iteration management, report writing, data formatting — every layer of overhead that previously shrank one at a time is collapsing at once.

For the engineers, that’s the Jevons paradox in overdrive — more output, more exploration, more ambition. But for the roles that existed to manage the friction itself? That’s a different story entirely. And it leads to an uncomfortable question about whether the economic optimism that applies so reliably to expert technical work extends to everyone else.


This is the first in a three-part series on AI, friction, and the future of work. Part 2 explores a fundamental limit on AI’s economic impact — the \”speed of light\” problem. Part 3 examines what happens to workers whose entire job is the friction AI eliminates.

DeQuorum http://www.dequorum.tech/insights

Mark Preston is a mechanical engineer and motorsport executive with 30+ years in Formula 1 , Formula E (five Championships in the FIA – Fédération Internationale de l’Automobile Formula E World Championship as Team Principal of DS Automobiles TECHEETAH Formula E Team ), and autonomous vehicles. He writes about engineering leadership, AI strategy, and the lessons motorsport teaches about decision-making under uncertainty.

Mike Potts is an entrepreneur and technology leader working at the intersection of data, AI, and autonomous systems. He founded StreetDrone , a UK pioneer in autonomous delivery vehicles (acquired by Oxa in 2024), and earlier built and exited Elisa Interactive, a digital data and analytics consultancy acquired by Havas Media Network , where he later served as Chief Data Officer. He writes about AI-native systems, decision intelligence, and how data-driven technology is transforming mobility and infrastructure at DeQuorum .

Leading Through Change: What Motorsport Taught Me About Building High‑Performance Teams

By Mark Preston

Formula E has a way of pulling you back in. Not because the racing is unpredictable or because the technology is evolving at breakneck speed—though both of those are true—but because the championship has become one of the clearest mirrors we have for how organisations adapt, align, and win in complex environments.

My conversation with PJ Stephens touched on many of these themes. We began with the obvious question: why return now, and why with Lola? But as the discussion unfolded, we found ourselves exploring leadership, communication, risk, and the peculiar physics of high‑performance teams.

What follows is a more reflective piece to accompany that conversation.

Returning to Formula E: More Than a Reunion

Lola’s rebirth comes at a moment of profound transition in motorsport. The sport is electrifying—literally and philosophically. When Till Bechtolsheimer revived the company, we aligned around three pillars that signal where racing, and mobility more broadly, are heading: electrification, hydrogen, and sustainable fuels and materials.

Formula E sits naturally at the beginning of that arc. It gives us a laboratory for electric powertrains. It accelerates the development of energy management, regenerative braking, and software intelligence—capabilities that translate directly into hydrogen and hybrid systems. And it puts us in a world championship where innovation is not just encouraged but required.

Partnering with Yamaha on the powertrain and ABT on track means we’re building with teams who have both deep experience and shared ambitions. Between us, we’ve won more than a quarter of all Formula E races since the championship began. That’s not nostalgia. It’s capability.

What’s Changed in Formula E—and What Hasn’t

The new Gen3 Evo car marks the biggest conceptual step since the series began. Four‑wheel drive. A huge software footprint. Massive regeneration capability. In attack mode, drivers won’t just push more power—they’ll switch the car’s entire operating philosophy.

This shift matters not only for performance but for leadership. Modern motorsport teams are now software organisations as much as mechanical ones. That means:

  • Attention moves from hardware to systems.
  • Decision‑making speeds up.
  • The boundary between driver and digital tools blurs.

The underlying question becomes: how do you build a team that can iterate quickly, communicate clearly, and learn faster than the competition?

Winning Is a Process, Not a Promise

PJ teased me about this during the podcast—my diplomatic way of saying we’re “building towards winning.” Let’s be honest: the goal is always to win. But the path to it is rarely linear.

During the early DS Techeetah era, we spent years refining the basics: teamwork, communication, alignment, and the ability to extract performance under pressure. Championships followed because the foundation was right.

That same foundation is what we are rebuilding now. You don’t shortcut culture. You accelerate it.

The Leader’s Job: Clarity, Curiosity, and the Courage to Pivot

I’ve long believed in a simple idea borrowed from Japanese manufacturing: go to the place. Great leaders don’t sit in meeting rooms and wait for updates—they walk the floor, talk to people, and discover the truths that never make it into presentations.

That approach helps solve several recurring challenges:

1. Communication Gaps

In motorsport, a missing piece of information can cost you a race. In business, it can stall projects for months. The only way to close these gaps is to be present—physically present—so you notice when someone seems unconvinced or unsure.

2. Alignment Across Partners

With Lola, Yamaha, ABT, and software partners all working together, clarity of intent is essential. Motorsport makes this easier because the aim is shared: win races. But the principle holds for any organisation—if the destination is clear, the route can adapt.

3. Leading Through Ambiguity

This is where strategic intent comes in. You don’t specify every step. You define the direction of travel. Honda’s breakthrough in the US market didn’t come from executing a rigid plan—it came from recognising opportunity and pivoting decisively.

4. Risk, Failure, and the No‑Blame Culture

Innovation demands risk. But people will only take risks if they trust they won’t be punished for outcomes that were encouraged. The fastest teams I’ve worked in were the ones most comfortable failing early, learning quickly, and moving on.

The Hidden Power of Marginal Gains

Motorsport is notorious for its budgets and its engineering battles, but some of the biggest performance improvements I’ve seen cost nothing at all. They came from marginal gains:

  • A process tightened
  • A communication path clarified
  • A misunderstanding resolved

These micro‑improvements compound, quietly reshaping performance. Teams sometimes assume they need more equipment or more budget, when in reality what they need first is more clarity and more connection.

What Leaders Can Learn From the Paddock

If there’s a final reflection to leave with readers, it’s this: motorsport amplifies the fundamentals of leadership. Everything happens faster. The stakes are visible. The feedback is immediate.

But the behaviours that create winning teams are the same ones that help any organisation move faster toward value:

  • Walk the floor.
  • Communicate relentlessly.
  • Encourage intelligent risk.
  • Pivot decisively when new information emerges.
  • Build alignment around a clear intent.

Formula E is evolving quickly, and so are we at Lola. But beneath all the change is a constant truth: people and culture win championships long before cars do.

And that’s as true in business as it is on the track.

Navigating Speed, Strategy & Innovation in Motorsport and Beyond

Featured

In this in-depth conversation, Mark Preston discusses his career at the forefront of motorsport and mobility innovation. He talks about his engineering roles at Arrows and McLaren. He also discusses founding Super Aguri F1, winning titles in Formula E, and pioneering autonomous vehicle technology at Oxa. The discussion explores leadership, strategy, marginal gains, AI, and building high-performance teams.

Conversation Highlights

In a wide-ranging discussion, Mark reflects on a career defined by pushing the boundaries of engineering, leadership, and innovation. His journey spans from the racetrack to autonomous technology. He began as a simulation and stress engineer in Australia. Later, he moved to the UK to pursue his Formula 1 dream. He eventually worked with Arrows and McLaren. A turning point came when he shifted from pure engineering to business leadership. He founded Super Aguri F1. He later achieved championship success in Formula E with DS Automobiles and now Lola & Yamaha. Throughout, the constant has been a deep commitment to learning, experimentation, and building high-performing teams.

Motorsport is an unparalleled arena for decision-making under pressure. Mark highlights that performance is tested every two weeks. Even small wins, like optimising pit stops or improving team communication, compound into success. Drawing from experience at McLaren, he emphasises the importance of institutional memory. He stresses the need for scientific rigour and structured processes over black art intuition. He also discusses how strategic clarity is critical in racing. Iteration is also vital. Scenario planning helps build resilient, innovative organisations across sectors.

Beyond motorsport, Mark shares insights from his leadership at Oxa. He is applying engineering knowledge to autonomous vehicles in ports and logistics. His focus remains on practical, scalable use cases — leveraging off-highway environments and deep software integration. AI and machine learning reshape both racing and autonomy. Mark combines technical depth with organizational clarity in his approach. He continually strives to stay on the “bleeding edge” where no one has the answers — yet.

Key Timestamps

  • 00:00 – Introduction & career overview
  • 04:15 – Lessons from McLaren & Arrows
  • 10:30 – Leadership in high-pressure environments
  • 17:45 – Marginal gains & small wins
  • 27:20 – Transition to autonomous vehicles
  • 38:10 – AI & machine learning in motorsport
  • 47:00 – Scenario planning & strategy

Follow My Work

To keep up with my latest work in motorsport, autonomous vehicles, and innovation, connect with me on LinkedIn or explore more projects at www.MarkAndrewPreston.com.


How to become an F1 Technical Director

🚀 Thrilled to share my journey in motorsport through the “How to Become an F1 Technical Director” interview. I reflected on my transition from a mechanical engineer in Australia. This journey led me to work with some of the top teams in Formula 1 and Formula E. It has been an incredible experience.

The key takeaways for anyone pursuing a motorsport career are important. 💡 Specialization matters—find what you’re passionate about and excel in it.
💡 Adaptability is crucial—the road is rarely straight, but you can navigate the twists and turns with the right mindset.
💡 Don’t be afraid to take risks. The opportunities that seem uncertain may shape your career the most.

I started my journey with Arrows Grand Prix. Then, I worked with McLaren Racing. Now, I am leading at Lola Cars. I’ve learned that persistence and passion are key ingredients to success. Excited to see what’s next as we gear up for another exciting Formula E season! ⚡

#Motorsport #Formula1 #FormulaE #Leadership #CareerAdvice #Engineering #Innovation #F1TechnicalDirector


Lucas di Grassi and Zane Maloney exit pit lane in the São Paulo race with Lola Yamaha ABT Formula E Team

Move the Ball: Mark Preston, Pushing the Boundaries in Motorsports and Beyond

Move the Ball: Mark Preston, Pushing the Boundaries in Motorsports and Beyond.

Mark Preston’s illustrious career in motorsports is a testament to his passion, innovation, and leadership. From his early beginnings in Australia, where he developed a love for cars while working on a farm, to his groundbreaking achievements in Formula 1 with Arrows Grand Prix and McLaren, Preston has consistently pushed the boundaries of engineering and technology.

His entrepreneurial spirit led to the rapid establishment of the Super Aguri Formula 1 team, built from scratch in just 100 days. Transitioning to Formula E, Preston played a pivotal role in its inception, leading Team Aguri and DS TECHEETAH to multiple championships. Now, as the Motorsport Director at Lola Cars, he continues to drive innovation with a focus on sustainability, underscored by a new partnership with Yamaha for Formula E.

Mark Preston’s journey is a remarkable blend of technical expertise and visionary leadership, making him a significant figure in the evolution of motorsports.

The StreetDrone Origin Story

STREETDRONE STORY_

If you want to understand how StreetDrone came to be, simply visit their office courtyard around the end of June every summer.

The StreetDrone Summer Party has become legendary in the tech industry in the UK. In this little corner of Oxford, you’ll find autonomous vehicles running nonchalantly up and down the road outside the StreetDrone HQ, showing off their very-much-here technology, while inside the courtyard is a treasure trove of workshops, coding spaces, simulation rigs and, of course, the office bar.

Around the office space, you’ll notice an intriguing blend of motorsport paraphernalia, carbon fibre tubs leaning casually against the wall and empty podium champagne bottles standing next to proud championship winners trophies.

But this isn’t quite a racing team – at least not in the traditional sense.

Mike Potts and Mark Preston are the co-founders of StreetDrone. Both have an appetite for adventure and entrepreneurship, starting their lifelong friendship after meeting in Australia as teenagers.

The first time we ever worked together was actually on a paper round when we were in our early teens

Mark Preston

Cycling the streets of Canterbury in Melbourne, the two dreamed of interesting ways to use technology, especially early stage home computers, to have a real impact on the world – from learning how to create 3D graphics on a BBC Micro to building a rudimental solar heating rig for Mark’s parents pool.

DIVERGENCE_

Mike returned to the UK in 1985, and after dropping out at his first attempt at university – in his own often-repeated words, “I would say I’m a failed, wannabe engineer at heart” – his second attempt, at Oxford Brookes University, became the catalyst for his fledgling business career to take off.

At the start of his final year of study he went to Lloyds Bank on Oxford high street, convincing the business manager to loan him £1000, which bought a “very second-hand” van, allowing him to do deliveries and assemblies of flat-pack furniture for the Futon Company, among others. This was a turning point for Mike, proving to himself he could make something from nothing and generate a good profit at the same time, all while completing his university degree.

Meanwhile in Australia, Mark attended the prestigious Monash University and, frustrated at its largely theoretical teachings, decided to additionally gain practical experience in the proven motorsport training ground of Formula Fords with Borland Racing Developments. Designing and manufacturing the successful Spectrum FF1600 machine, Mark also enjoyed spells with General Motors Holden, working with pioneering crash analysis simulations.

But it was his work with Tom Walkinshaw Racing’s Holden Special Vehicles outfit that led him to the UK and into Formula 1. When the organisation bought the Arrows Formula 1 Team, Mark followed to the UK in 1996.

STARS ALLIGNING_

Mike used his skills and experience gained from his delivery business to stand out when he applied for a role with Coca-Cola in 1998, earning the job and the company van that allowed him to regularly see best friend Mark in Oxford, sowing the seeds for StreetDrone’s future.

However, both had industries to transform and companies to lead before reaching autonomous vehicles.

INDIVIDUAL SUCCESSES_

Winning on Track

When Arrows folded in 2002, Mark moved to McLaren and linked up with the famous Adrian Newey, overseeing stress analysis, composite design, materials, and vehicle laboratories.

Then came a greater challenge, joining forces with Aguri Suzuki to create an F1 team in just 100 days, working as the Founder and Technical Director of the new team: the Super Aguri Honda F1 Team. This is now a story infamous among the employees of StreetDrone, told in hushed tones around the campfire. 

While short-lived in F1, it was a partnership that was revived in 2013 when Mark headed up one of the first-ever Formula E Teams, Team Aguri, as one of only 10 founding Team Principals, in leading a motorsport revolution as it embraced e-mobility. 

Mark would leave an incredible impact in Formula E, becoming the most successful Team Principal in the series as it evolved into DS-Techeetah, winning 3 Drivers’ and 2 Teams’ World Championships. 

Speaking to Mark now, he’s incredibly humble about his achievements on-track and is clearly striving for the next level in performance, always. Optimisation is the game and Mark is pretty good at winning.

Transforming the World of Data

Mike would begin working with pioneering technologies, joining the fledgling Expedia in 2000 as just the seventh employee on the books in the UK. 

Heavyweights Microsoft pushed Expedia forward, helping Mike put himself front and centre in the world of e-commerce, not only in the UK, but across Expedia’s fledgling European operations. 

It was the perfect grounding for Mike to launch his second business, and in 2006, Elisa Interactive Group was formed, focussing on data analytics and the optimisation of ecommerce sites across the UK, Spain and Portugal.

After seven years, and clients ranging from Zara to Sky.com, Elisa Interactive was acquired by multinational media agency Havas and Mike became the Chief Data Officer of Havas’s operations in the UK.

CONVERGENCE_

Improving the Lives of People in Cities

Both feeling they needed new challenges, there was the burning desire to be at the vanguard of pioneering technology, and a global event helped them focus on their next move. 

The Eyjafjallajökull volcano eruption, which covered much of Europe in ash clouds and grounded flights, led to Mike spending five days in Oxford with Mark, during which time they dreamed big. 

All day they would analyse global technology companies, before unwinding in the local pub in the evening, laying the groundwork for what would later become their move into the autonomous technology sector. 

In 2015, rising to the challenge of future transportation and mobility in Oxfordshire, Mike and Mark co-founded the MobOx Foundation. They teamed up with Oxford University, Oxford Brookes University, and the Oxfordshire County Council, providing the perfect opportunity for their shared knowledge of data, motorsport, automotive, and business to dovetail. This proved pivotal in the founding of StreetDrone one year later.

StreetDrone is Born

From there, the pair never looked back. In 2016, it was the turn of Oxbotica, an autonomous vehicle software company, who requested that Mike, Mark, and future StreetDrone Technical Director Ian Murphy proposed an autonomous-ready vehicle solution: a robotised Renault Twizy concept was built to be used as an autonomous software test platform for the road by Oxbotica.

While Oxbotica decided to not go with the Oxford based solution, other potential clients saw the genius in using the Twizy. The duo pushed forward, utilising their thick contacts book, they quickly sold their first vehicle to the successful Cambridge startup Wayve.

Mike’s extensive background in marketing, commercial, and entrepreneurship, combined with Mark’s engineering expertise and experience in building high-performance teams, provides a world-class leadership team. With dozens of potential customers and the makings of a growing business, the partners set up shop in 2017 with an office in Oxford to develop their technologies from the ground up.

GROWING_

Feet on the Ground, Shoot for the Stars

Fast forward six years and this growing team (now over 35 people) in Oxford is working to change the world using its autonomous solutions. From grassroots motorsport to the future of autonomous vehicles, Mike and Mark share an insatiable appetite for creating new technologies with real applications – and now it’s paying off.

Speak to Mike about the company he has built and it’s clear – he wants StreetDrone to be the best place in the world to work. 

Just look around at the community from industry that gathers at their Summer Party every year. As the team moves from success to success (with over 30 autonomous vehicles in the wild and recently completing the first autonomous deliveries at Nissan’s car plant in Sunderland), the founders manage to revel in that sweet-spot of startups: growing at a fast pace and retaining a sense of fun, empathy, and excitement for adventure.

From a paper round in Australia, to scaling both digital and four-wheeled worlds of data and motorsport, to transforming the communities of Oxfordshire and now deploying real near-term autonomy, Mike and Mark have built something remarkable together.

https://github.com/streetdrone-home/SD-TwizyModel/blob/master/streetdrone_model/sd_docs/imgs/sd.png

Lola Cars returning to top-tier global motorsport with technical partners Yamaha by joining the Formula E grid

  • Lola to enter all-electric ABB FIA Formula E World Championship with technical partner Yamaha Motor Co., Ltd. in an agreement to develop and supply high-performance electric powertrains.
  • The partnership is the first project in the motorsport brand’s bid to re-establish itself as a leading motorsport design and engineering group
  • Lola will be focusing on sustainable motorsport in three key areas: electrification, hydrogen and sustainable fuels and materials.

Lola Cars has announced today that it is returning to global motorsport in a multi-year technical partnership with Yamaha Motor Company and will enter the ABB FIA Formula E World Championship from Season 11.

The iconic, globally renowned motorsport brand, which has more than 500 championship wins, is working with Yamaha to develop and supply a powertrain to compete in the world’s first all-electric, single seater race series. With track racing deep in the DNA of both Lola Cars and Yamaha, this new technology partnership not only provides an opportunity to join the ABB FIA Formula E World Championship as it moves to the GEN3 Evo platform for the 2024/25 season but also creates opportunities across global motorsport and in the broader zero emissions transportation space.

Mark Preston, Motorsport Director, Lola Cars Ltd “We are thrilled to confirm our entry in Formula E. For us, this is more than just an opportunity to return Lola to the track, it’s also a fantastic platform for technological development.

“Lola Cars has a decorated history of success in chassis and aerodynamic design. This project will allow us to create a unique electrified platform with a software focus at its core to provide a basis for Lola’s wider plans in defining the future of motorsport technology.”

Mark Preston – Motorsport Director – Lola Cars

The partnership is the first of several major projects planned to re-establish the British company as an industry leader in sustainable engineering and motorsport, strategically focusing on three areas of electrification, hydrogen and sustainable fuels and materials.

Till Bechtolsheimer, Chairman, Lola Cars Ltd “We are incredibly excited to be partnering with the Yamaha Motor Company as we enter the ABB FIA Formula E World Championship. To be selected by one of the most innovative OEMs in the world to partner on a project of this significance is a testament to the caliber of the team that we have been building at Lola.

“The focus of this project is squarely around technological development in which Lola is fully invested. We see the highly efficient 350 kW electric powertrain that underpins the manufacturer’s perimeter in Formula E, as a cornerstone technology with exciting applications across many forms of topflight international motorsport in the coming years.”

Heiji Maruyama, Managing Executive Officer and Director, Yamaha Motor co., ltd.“Yamaha Motor Company is accelerating the research and development of various technologies that contribute to sustainability. As the technical partner, we hope to acquire more advanced energy management technologies through the highest level of electric racing in Formula E. We also share Lola’s new philosophy of sustainable motorsport and we are very pleased and honored to form this partnership with them.”

Since acquiring Lola Cars in 2022, Bechtolsheimer and his team have been developing their program from a new global headquarters in Silverstone, UK, building on the legacy of the most successful manufacturer of customer race cars of all time.

Founded by Eric Broadly in 1958, Lola Cars has designed and produced nearly 5000 race cars spanning 400 different model types, gaining unparalleled success in motorsport championships around the world, including IndyCar, Le Mans, Formula 1, Can-Am, Formula 3000, Formula 5000, A1GP, Formula Ford and Touring Cars.

This partnership continues Lola Cars’ longstanding prominence in Japan. Lola Cars has a long history of involvement in Japanese motorsport, primarily in what is now known as the Japanese Super Formula Championship, winning 13 Championships in two decades from 1987 when it was known as the All Japan F3000. Lola has also notably partnered with Japanese manufacturers to create iconic vehicles across multiple racing disciplines including Formula 1, IndyCar and Le Mans.

Ends

Contact: media@lola-cars.co.uk

About Lola Cars Ltd

Founded in 1958, Lola Cars is the most successful manufacturer of customer race cars of all time and has more than 500 championship wins globally. It is working to become an industry leader in sustainable engineering and motorsport, focusing on three areas of electrification, hydrogen and sustainable fuels and materials. Lola Cars will be competing in the ABB FIA Formula E World Championship from Season 11.

Communication and the Use of LLMs in Motorsports

In 1999, during my tenure as Head of R&D at Arrows Grand Prix, I embarked on a journey to enhance the performance of our F1 cars. At that juncture, genetic algorithms emerged as the preferred tool, particularly in fast trading software. Despite operating on Silicon Graphics visual workstations, which were relatively powerful but nothing like what is available nowadays, we could conduct many runs. We employed these algorithms primarily to analyse tyre models and seek other optimisation strategies. Interestingly, the learning often highlighted inaccuracies within our models. For instance, a particular simulation model would consistently suggest a 100% front weight on the car, indicating an error in the model that may have caught out a few teams over the years with unrealistic targets! These were the early days of using computers with limited power and brute force algorithms.


When I moved to McLaren F1, I was astounded by the wealth of “embedded knowledge” the team possessed, a term used in MBA circles to mean that they’ve meticulously documented everything. To make this vast reservoir of knowledge more easily accessible to new engineers, I considered implementing an “on-prem” Google server. The idea was that little nuggets of wisdom only known to a few people could be shared across the company. The idea is that knowledge, when harnessed collaboratively, can be greater than the sum of its parts. Now, imagine if we could enhance the learning model of ChatGPT by incorporating this internal knowledge derived from over three decades of racing expertise into speeding up the dissemination of knowledge and ideas (the first version of this article was prepared in May 2023, MS Co-Pilot and Google’s Bard are solving precisely this at the moment).


Fast forward to the Super Aguri F1 team. Our radios were not at the level of the other teams, so we decided to experiment with increasing the quality of our communication with the drivers. We agreed that one solution was to move the pitwall engineering (prat perch) to the air-conditioned, quiet, controlled environment of the engineering truck behind the pits. This increased the communication quality and was a precursor to thinking more about the now standard “Mission Controls” back at base in F1 and FE, where engineers can work in a quieter controlled environment. This decoupling of tasks is a powerful concept. Obviously, “you can’t hammer a nail over the internet,” so specific tasks need to stay on the ground, at the track, but many jobs can be done remotely.


The result was the now famous run in between Anthony Davidson and a beaver while running 3rd at the Montreal Grand Prix in 2007. With engineers positioned in the truck behind the pit garages and Anthony having to dive into the pits at the last minute, the mechanics were left surprised as the TV talked about him coming into the pitlane! An example of the right intent, but not the right outcome!

Another solution to our communication problem was to think about texting. I saw the Technical Director of F1, Charlie Whiting, in Monaco on the morning of the F1 race to discuss solutions. Car communications are restricted to radio, but I argued that if our driver had had a hearing impairment, that would not be entirely fair, hence the need for text-based communications. Charlie agreed to look at a proposal. We never did implement the concept due to the requirement to redesign the steering wheel, but I have continued to think about communications and ideas that might solve problems.


Since I started looking at genetic algorithms in 1999, rapid advances in computing power, including GPUs and TPUs, enabled machine learning to evolve significantly. This computational growth allowed for training complex models on large datasets, leading to powerful AI like GPT-3 and GPT-4 and ushering in a new era of AI innovation. The astonishing rise of ChatGPT and large language models or LLMs is the latest thing and is changing by the week, if not the day at the moment (this article will be out of date by the time you read it potentially, first written May 2023!).


Could the LLM be trained on a smaller data set and more clearly communicate with a driver? My current understanding of these LLMs is that the better “prompt engineering” fed into the model, with the best context, the better the answers and the more concise the results. If you notice that when you type in a question to Bing now, it first makes the prompt more straightforward, then feeds it to the model. The more you narrow down the context, the better the answer. Here’s a simple example:
Me on the prompt line: “Please write a concise radio communication for an F1 driver with bad radio quality to ask them to come into the pit lane for new tyres.”


ChatGPT4: “Box, box, box. Tyres ready. Confirm, over.”


A silly, small example, but it shows how it can be used. I have seen many times in the heat of battle where we engineers make mistakes. The more scenario planning and fast decision-making possible, the fewer mistakes.
For example, ChatGPT could prepare radio communications and pop-up ideas for a race engineer based on preconceived knowledge from listening to “Mission Control” conversations or info coming from the TV!


These are only simple examples, and every day, I am sure you will all think of more. And by the time this article comes out, more API integrations, private learning model implementation and a host of tools have become available. I will watch with interest how this all begins to play out and would love to hear any ideas from engineers!


PS: this article was written with the aid of ChatGPT4

Winning ways in Buenos Aires

Wow, what a weekend! Amlin Aguri’s first win in the FIA’s first fully electric championship! It is an amazing feeling to get a result after all the work put in by the team over the last three years.

“Luck is when opportunity meets preparation.”

Plus it takes a lot of work to start a new team in a completely new championship – but it’s worth it when all the effort is rewarded! Many people have asked what we did to get to the front, what has changed, how did we do it?

The build up to the race win really started after all of our troubles in Punta del Este.

The series test, on the Sunday after the Punta race, was the first time that Antonio (Felix de Costa) and Salvador (Duran) really had a chance to test the car after Antonio had missed much of the pre-season testing and the first race in Beijing with BMW DTM duties. This, coupled with the fact that race weekends are so short which restricts running, means that when you haven’t got the car in the “zone” it is extremely difficult to do anything meaningful with regard to setup or finding solutions.

Our race pace has been quick from the beginning with Takuma setting the fastest lap in Beijing. So what we were looking for was time to get a proper qualifying setup and thereby increase our race pace accordingly. You must remember that if we hadn’t had an issue during the pit stop in Malaysia, then Antonio could have finished in the top five and potentially on the podium. The engineers worked over the break between Beijing and Putrajaya and then over Christmas before Punta to get our models and understanding of the car to a point that we could validate this understanding during the Punta test. The result was a fastest first sector on the final run of the day before a Red Flag which showed that we were going in the right direction for the next race in Buenos Aires.

Antonio arrived in BA with a quietly confident attitude focussed on making the best of our great Punta test and determined to have a great weekend: everyone arriving on a high and following through is a good indicator of the picture of the weekend.

So how did the weekend go? Well in Free Practice 1 the car was quick straight of the box. There was good work carried out during the session, getting everything done that was on the plan; another good step. Some cars were running maximum qualifying power; hence the large gap at the front of the pack but P9 was respectable, showing of potential to come.

Then in FP2, it was maximum at- tack, our final preparation before qualifying and we were immediately quick with our final position of P3 only 0.4s off the leader which showed that our ultimate potential for qualifying and race performance was within reach.

Qualifying is always a lottery. Antonio drew Q1 while Salvador was in Q3. The elusive Q4 without red or yellow flags is the name of the game with a rubbered-in track and potentially better track temperatures, but we made the most of the quicker car and got ourselves in the top 10. Antonio felt it was better to aim for a top 10 position and wait to see how things went in the race instead of necessarily going for pole and having a problem. Starting P7, 0.5s from pole position showed again that we were in the right place for the race.

The race was quite chaotic, but Antonio and Salvador drove sensibly, both overtaking a number of drivers and making the best of battles going on around them. As the race went on we had a great pit stop which resulted in gaining positions for Antonio and a safety car which caused some confusion with everyone waiting for the screens to update with the final order to be clear.

As we moved up the leader board it became more and more stressful for everyone in the garage as there was more to lose with each increment Antonio gained! By the time he was in a podium position, the tension was showing on everyone’s faces! And as each problem happened on track we were increasingly on the edge of our seats! Salvador was also making up places and looked like he would get into the points as well.

At that stage we could see that Antonio had plenty of battery life left over and
he was therefore in a great position to push all the way to the end of the race and catch Nick Heidfeld before the chequered flag. When the drive-through came for Nick we almost couldn’t believe it, we just had to hold our breath and bite our nails till the end of the race.

Some people might say that there was some luck involved, but you can bring up many old adages about finishing first that you must first finish, and that goes for every element of the car, our team work, the car setup, the drivers’ management of the car’s batteries, the control systems, our pit stop practice and also how the other teams run their cars. Every part of a team is important and we have proven in previous races that we too could have technical problems such as electronic control systems with Takuma at the first race and pit stop problems that cause issues.

Were we lucky?

Luck is when opportunity meets preparation,and we certainly had the pace to take the opportunities delivered to us over the weekend.

Whats next? Miami, where we should make some improvement on all aspects of the team operation, the car setup, our race strategy and some driver training. We have the pace and now it is a matter of building on success and doing a better job at each race and chipping away at the championship points to move ourselves up the grid. After all we love a challenge; otherwise we wouldn’t have entered such a unique and brand new championship!

Following my last column I have been very interested in the questions that we are being asked in our pre-race press conferences, especially at Buenos Aires where they are big fans of motorsport. One of the most common topics was, ‘how will the technology find its way into the world?’ The best example I could see was the bus rapid transit system they have in the city which is a great example of where electric drive, regenerative systems and wireless charging will find its way quickly into practical everyday applications.

You should remember that Uruguay generates 45% of their electricity from hydro
with a target of 90% in 2015 coming from renewables. The intermittent nature of some renewables will benefit from the “Energy Cloud” that will be created when more electric vehicles connect to the network and allow off line storage in the night for solar and during low wind conditions for wind.

Reprinted from Mark Preston’s column Racing to the Future in Motorsport Monday

Why is the Foxconn announcement so interesting?

Like many young engineers, I wanted to build my own road car. I began to plan out how much it would cost, where I would buy parts, what would I use as a donor vehicle, how would I manufacture the bodywork and especially and most importantly: what engine would I use?!

I didn’t just want to make just another kit car, it had to be scaleable with my own engine. And that’s where I ran into trouble. If you look at most low volume specialist cars today they use an engine from one of the top OEM’s, for example Lotus uses Toyota engines.

This makes the internal combustion engine an important part of an OEM’s differentiation in the market and a large barrier to entry for new would be manufacturers.  The shear number of requirements for the development of an internal combustion engine today is enormous: €500m would be a good round number to start with in the bank!

But what happens when the internal combustion engine is removed from the equation as with an electric car? Electric motors have existed for over 100 years and they are in almost every common house hold device from a fridges to an air conditioner.  The old barrier to market entry is reduced by a large margin.  The design of a vehicle, although complicated and complex, it is not too dissimilar to designing a modern high end SMART Phone.  It is still difficult, but not an insurmountable challenge and many large companies would be very capable.

This change in the market will allow new entrants and possibly the disruptive change in the automotive industry perhaps to the same level as other industries that are described in great detail in Clayton Christensen’s The Innovators Dilemma.  The recent announcement by Foxconn is an interesting move by one of the world’s largest manufacturers and it could be the start of more movements by Apple, Google and others into one of the oldest markets in the world: transportation.

With the added innovations through driverless capabilities maybe the new entrants change the market as fast as SMART phones did in the mobile market?  Initially we don’t think this is likely just because of the higher capital intensity of a car compared to a phone and the shear number of vehicles that would have to be replaced throughout the world.  But with 80m vehicles being produced every year, it is not unfathomable that new competitors could make a dent in urban markets in the Mega-Cities of the world.

Our belief is that transportation will develop in a trajectory driven by Urbanisation: this is well described in Frost and Sullivan’s Mega-Trends study.   The resultant changes in the industry will move towards mobility becoming a service: i.e. Mobility as a Service.  At this point it is highly possible that vehicles become a set of “devices” on a network integrated by overall mobility integrators: similar to the telecoms integrators such as Vodafone and Telefonica.  These mobility integrators will operate different devices on the network which could be provided by existing and incoming device manufacturers such as Foxconn.

Is this move by Foxconn just the start of something far larger?  We think so and have been working on Integrated Transportation studies with the University of Oxford and Oxford Brookes University in a Technology Strategy Board sponsored feasibility study in Oxford, UK, called the Oxford Transport Laboratory. click here

The Amlin Aguri Formula E car in China’s Mega-City Beijing