The Friction Tax

What 30 Years of Engineering Taught Me About Where AI Actually Helps

Every technical professional knows the feeling: you have the expertise to solve a problem, but most of your day is consumed by overhead. File management. Data formatting. Debugging input decks. Building GUIs around calculations. Navigating systems designed for a different era. Report templates. Status updates.

At DeQuorum we call this the friction tax — the procedural overhead between you and the value-creating work you’re actually trained for. And across thirty years in engineering, from crash simulation to Formula 1 to autonomous vehicles, I’ve watched that tax shrink with every tool generation. What happened next was always the same: the work didn’t shrink with it. It expanded.

Hand-Meshing and Mainframes

When I started as a stress analyst at GM Holden in the early 1990s, crash simulation meant hand-meshing CAD models. You placed finite elements manually on geometry surfaces — squares and triangles, one at a time. The analysis software, LS-DYNA, used text-based keyword files where a misplaced parameter in the wrong column could silently corrupt your entire simulation. Jobs ran overnight on mainframes, sometimes for weeks on machines in America. A misplaced decimal in a contact definition could waste a fortnight of compute time.

Debugging consumed more engineering time than actual structural analysis. The friction tax was enormous — probably 70% of a crash analyst’s time went into file preparation, error-checking, and compute management. Maybe 30% went into the engineering judgment that the whole exercise was supposed to be about.

Then HyperMesh arrived and automated the meshing.

In the 3D solid modelling domain, CATIA could now auto-mesh solid models — the element quality wasn’t as good as hand-placed elements, but the volume of work you could do meant better overall insight into structural behaviour. Both domains of structural analysis programmes went from five or six configurations to hundreds.

The friction shrank. The engineering expanded. Nobody went home early.

The Pascal-to-Visual-Basic Moment

I saw the same pattern in programming. In the Pascal era, building an engineering tool meant spending 80% of your time on the GUI and 20% on the actual calculations. Every button, every input field, every display widget had to be hand-coded. The engineering logic — the bit that actually mattered — was almost an afterthought squeezed into the remaining time.

When I moved to Visual Basic — which purists considered a Mickey Mouse language — that ratio flipped. Suddenly, 80% of my time went into the engineering logic, 20% into the interface. The compute speed wasn’t dramatically different. What changed was where I spent my time.

This is the point that most discussions about AI tools miss entirely. People focus on raw compute power — how fast the processor is, how many cores you have, how quickly the solver converges. But for most engineering work, the binding constraint has never been the computer. It’s been the human. Specifically, it’s been the friction between the human and the valuable work.

A faster processor that still requires three hours of manual file setup is worth less than a slower processor with an intelligent pre-processor that gets you running in twenty minutes. The bottleneck moves from compute to cognition — and then from cognition to friction around cognition.

The Oxford Laboratory

I recently visited a laboratory at University of Oxford conducting medical research. They had a million-dollar machine for analysing test compounds. The bottleneck wasn’t the machine — it was deciding which tests to run and setting up the Excel files to drive it. The machine sat idle while researchers wrangled data formats. AI attacking that friction could push utilisation from 40% to 90%, making experiments that weren’t previously worth the setup cost suddenly viable.

The total research output expands because the friction between having a hypothesis and testing it collapses. Not because the machine got faster. Not because the researcher got smarter. Because the tax on their time shrank.

The Race Car: Where Friction Meets Complexity

In racecar engineering, the design space is enormous and highly non-linear. Aerodynamics are non-linear. Tyres are non-linear. The interactions between them — downforce affecting tyre loading, which affects temperature, which affects grip, which changes the aero platform, which changes downforce — create a coupled system that defies simple optimisation. Add fuel load, track evolution, weather, strategy, and regulatory constraints, and you have a design space so large that no team can explore more than a fraction of it. In fact, we rely on the rules to constrain the total problem space to a degree!

AI does two things here. First, the familiar friction reduction: build parametric models faster, automate iteration, and generate report templates. Second, something qualitatively different — surrogate modelling, where neural networks approximate the non-linear physics relationships trained on CFD and tyre data, enabling exploration of the full design space at viable speed.

But surrogate models are interpolators, not extrapolators. They work within the training envelope. Outside it — novel concepts, new tyre compounds, regulation changes — they produce confidently wrong answers. The engineer who understands what the model can’t tell them wins the race.

This is the expert advantage in practice: domain knowledge doesn’t just help you use AI better. It tells you when to stop trusting it.

The Pattern

Today, with AI assistance, I can rebuild engineering tools that took months in days, and add optimisation layers that weren’t previously worth the development effort. The pattern is identical across three decades and multiple tool generations:

The tool arrives. The friction shrinks. The expert’s output expands. The job changes shape rather than disappearing.

In economics, this pattern has a name. William Stanley Jevons identified it in 1865, watching British coal consumption rise as steam engines became more efficient. Make something cheaper to use, and people use more of it. The Jevons paradox.

Make crash analysis cheaper, and engineers do more crash analysis. Make experimentation faster, and researchers run more experiments. Make design iteration cheaper, and teams explore more of the design space. The demand for the output is elastic — there’s always more crash safety to improve, more compounds to test, more lap time to find. Efficiency creates expansion, not contraction.

But There’s a Question

Every previous friction reduction in my career led to more work, not less. Hand-meshing to HyperMesh. Pascal GUIs to Visual Basic. Overnight mainframe runs to desktop clusters. The Jevons paradox has held true for 30 years.

But I’ve also watched the administrative infrastructure around engineering teams shrink continuously — and I watched it happen so gradually that nobody remarked on it at the time.

When I first worked at General Motors , every memo was printed out, and everyone on the CC list received a physical copy, stapled and placed in their pigeonhole. Someone’s job was to print, collate, and distribute those memos. The BCC — blind carbon copy — existed because in the days of actual carbon copy paper, you could add extra recipients to the copy list without the primary recipients knowing. Someone had to manage that distribution. Email didn’t just speed up that work. It made the entire role vanish. And the economy didn’t need more memo distribution then. It needed zero.

When I arrived at McLaren Racing in the early 2000s, we still had the last remnants of having a tea lady — a very British institution. I’d seen something similar when I finished university in Australia in the 1990s. The role existed because keeping engineers productive meant having someone bring tea to their desks rather than losing 15 minutes in the canteen queue. Better kitchen facilities and cultural shifts eliminated the role entirely. Nobody’s job expanded to absorb the freed capacity. The friction just disappeared.

The drawing office. The print room. The filing department. The data entry team. The pool of secretaries. All progressively automated away over decades.

Here’s what’s different about this moment: AI is attacking all the remaining friction layers simultaneously. Setup automation, code generation, file debugging, iteration management, report writing, data formatting — every layer of overhead that previously shrank one at a time is collapsing at once.

For the engineers, that’s the Jevons paradox in overdrive — more output, more exploration, more ambition. But for the roles that existed to manage the friction itself? That’s a different story entirely. And it leads to an uncomfortable question about whether the economic optimism that applies so reliably to expert technical work extends to everyone else.


This is the first in a three-part series on AI, friction, and the future of work. Part 2 explores a fundamental limit on AI’s economic impact — the \”speed of light\” problem. Part 3 examines what happens to workers whose entire job is the friction AI eliminates.

DeQuorum http://www.dequorum.tech/insights

Mark Preston is a mechanical engineer and motorsport executive with 30+ years in Formula 1 , Formula E (five Championships in the FIA – Fédération Internationale de l’Automobile Formula E World Championship as Team Principal of DS Automobiles TECHEETAH Formula E Team ), and autonomous vehicles. He writes about engineering leadership, AI strategy, and the lessons motorsport teaches about decision-making under uncertainty.

Mike Potts is an entrepreneur and technology leader working at the intersection of data, AI, and autonomous systems. He founded StreetDrone , a UK pioneer in autonomous delivery vehicles (acquired by Oxa in 2024), and earlier built and exited Elisa Interactive, a digital data and analytics consultancy acquired by Havas Media Network , where he later served as Chief Data Officer. He writes about AI-native systems, decision intelligence, and how data-driven technology is transforming mobility and infrastructure at DeQuorum .

Navigating Speed, Strategy & Innovation in Motorsport and Beyond

Featured

In this in-depth conversation, Mark Preston discusses his career at the forefront of motorsport and mobility innovation. He talks about his engineering roles at Arrows and McLaren. He also discusses founding Super Aguri F1, winning titles in Formula E, and pioneering autonomous vehicle technology at Oxa. The discussion explores leadership, strategy, marginal gains, AI, and building high-performance teams.

Conversation Highlights

In a wide-ranging discussion, Mark reflects on a career defined by pushing the boundaries of engineering, leadership, and innovation. His journey spans from the racetrack to autonomous technology. He began as a simulation and stress engineer in Australia. Later, he moved to the UK to pursue his Formula 1 dream. He eventually worked with Arrows and McLaren. A turning point came when he shifted from pure engineering to business leadership. He founded Super Aguri F1. He later achieved championship success in Formula E with DS Automobiles and now Lola & Yamaha. Throughout, the constant has been a deep commitment to learning, experimentation, and building high-performing teams.

Motorsport is an unparalleled arena for decision-making under pressure. Mark highlights that performance is tested every two weeks. Even small wins, like optimising pit stops or improving team communication, compound into success. Drawing from experience at McLaren, he emphasises the importance of institutional memory. He stresses the need for scientific rigour and structured processes over black art intuition. He also discusses how strategic clarity is critical in racing. Iteration is also vital. Scenario planning helps build resilient, innovative organisations across sectors.

Beyond motorsport, Mark shares insights from his leadership at Oxa. He is applying engineering knowledge to autonomous vehicles in ports and logistics. His focus remains on practical, scalable use cases — leveraging off-highway environments and deep software integration. AI and machine learning reshape both racing and autonomy. Mark combines technical depth with organizational clarity in his approach. He continually strives to stay on the “bleeding edge” where no one has the answers — yet.

Key Timestamps

  • 00:00 – Introduction & career overview
  • 04:15 – Lessons from McLaren & Arrows
  • 10:30 – Leadership in high-pressure environments
  • 17:45 – Marginal gains & small wins
  • 27:20 – Transition to autonomous vehicles
  • 38:10 – AI & machine learning in motorsport
  • 47:00 – Scenario planning & strategy

Follow My Work

To keep up with my latest work in motorsport, autonomous vehicles, and innovation, connect with me on LinkedIn or explore more projects at www.MarkAndrewPreston.com.


The StreetDrone Origin Story

STREETDRONE STORY_

If you want to understand how StreetDrone came to be, simply visit their office courtyard around the end of June every summer.

The StreetDrone Summer Party has become legendary in the tech industry in the UK. In this little corner of Oxford, you’ll find autonomous vehicles running nonchalantly up and down the road outside the StreetDrone HQ, showing off their very-much-here technology, while inside the courtyard is a treasure trove of workshops, coding spaces, simulation rigs and, of course, the office bar.

Around the office space, you’ll notice an intriguing blend of motorsport paraphernalia, carbon fibre tubs leaning casually against the wall and empty podium champagne bottles standing next to proud championship winners trophies.

But this isn’t quite a racing team – at least not in the traditional sense.

Mike Potts and Mark Preston are the co-founders of StreetDrone. Both have an appetite for adventure and entrepreneurship, starting their lifelong friendship after meeting in Australia as teenagers.

The first time we ever worked together was actually on a paper round when we were in our early teens

Mark Preston

Cycling the streets of Canterbury in Melbourne, the two dreamed of interesting ways to use technology, especially early stage home computers, to have a real impact on the world – from learning how to create 3D graphics on a BBC Micro to building a rudimental solar heating rig for Mark’s parents pool.

DIVERGENCE_

Mike returned to the UK in 1985, and after dropping out at his first attempt at university – in his own often-repeated words, “I would say I’m a failed, wannabe engineer at heart” – his second attempt, at Oxford Brookes University, became the catalyst for his fledgling business career to take off.

At the start of his final year of study he went to Lloyds Bank on Oxford high street, convincing the business manager to loan him £1000, which bought a “very second-hand” van, allowing him to do deliveries and assemblies of flat-pack furniture for the Futon Company, among others. This was a turning point for Mike, proving to himself he could make something from nothing and generate a good profit at the same time, all while completing his university degree.

Meanwhile in Australia, Mark attended the prestigious Monash University and, frustrated at its largely theoretical teachings, decided to additionally gain practical experience in the proven motorsport training ground of Formula Fords with Borland Racing Developments. Designing and manufacturing the successful Spectrum FF1600 machine, Mark also enjoyed spells with General Motors Holden, working with pioneering crash analysis simulations.

But it was his work with Tom Walkinshaw Racing’s Holden Special Vehicles outfit that led him to the UK and into Formula 1. When the organisation bought the Arrows Formula 1 Team, Mark followed to the UK in 1996.

STARS ALLIGNING_

Mike used his skills and experience gained from his delivery business to stand out when he applied for a role with Coca-Cola in 1998, earning the job and the company van that allowed him to regularly see best friend Mark in Oxford, sowing the seeds for StreetDrone’s future.

However, both had industries to transform and companies to lead before reaching autonomous vehicles.

INDIVIDUAL SUCCESSES_

Winning on Track

When Arrows folded in 2002, Mark moved to McLaren and linked up with the famous Adrian Newey, overseeing stress analysis, composite design, materials, and vehicle laboratories.

Then came a greater challenge, joining forces with Aguri Suzuki to create an F1 team in just 100 days, working as the Founder and Technical Director of the new team: the Super Aguri Honda F1 Team. This is now a story infamous among the employees of StreetDrone, told in hushed tones around the campfire. 

While short-lived in F1, it was a partnership that was revived in 2013 when Mark headed up one of the first-ever Formula E Teams, Team Aguri, as one of only 10 founding Team Principals, in leading a motorsport revolution as it embraced e-mobility. 

Mark would leave an incredible impact in Formula E, becoming the most successful Team Principal in the series as it evolved into DS-Techeetah, winning 3 Drivers’ and 2 Teams’ World Championships. 

Speaking to Mark now, he’s incredibly humble about his achievements on-track and is clearly striving for the next level in performance, always. Optimisation is the game and Mark is pretty good at winning.

Transforming the World of Data

Mike would begin working with pioneering technologies, joining the fledgling Expedia in 2000 as just the seventh employee on the books in the UK. 

Heavyweights Microsoft pushed Expedia forward, helping Mike put himself front and centre in the world of e-commerce, not only in the UK, but across Expedia’s fledgling European operations. 

It was the perfect grounding for Mike to launch his second business, and in 2006, Elisa Interactive Group was formed, focussing on data analytics and the optimisation of ecommerce sites across the UK, Spain and Portugal.

After seven years, and clients ranging from Zara to Sky.com, Elisa Interactive was acquired by multinational media agency Havas and Mike became the Chief Data Officer of Havas’s operations in the UK.

CONVERGENCE_

Improving the Lives of People in Cities

Both feeling they needed new challenges, there was the burning desire to be at the vanguard of pioneering technology, and a global event helped them focus on their next move. 

The Eyjafjallajökull volcano eruption, which covered much of Europe in ash clouds and grounded flights, led to Mike spending five days in Oxford with Mark, during which time they dreamed big. 

All day they would analyse global technology companies, before unwinding in the local pub in the evening, laying the groundwork for what would later become their move into the autonomous technology sector. 

In 2015, rising to the challenge of future transportation and mobility in Oxfordshire, Mike and Mark co-founded the MobOx Foundation. They teamed up with Oxford University, Oxford Brookes University, and the Oxfordshire County Council, providing the perfect opportunity for their shared knowledge of data, motorsport, automotive, and business to dovetail. This proved pivotal in the founding of StreetDrone one year later.

StreetDrone is Born

From there, the pair never looked back. In 2016, it was the turn of Oxbotica, an autonomous vehicle software company, who requested that Mike, Mark, and future StreetDrone Technical Director Ian Murphy proposed an autonomous-ready vehicle solution: a robotised Renault Twizy concept was built to be used as an autonomous software test platform for the road by Oxbotica.

While Oxbotica decided to not go with the Oxford based solution, other potential clients saw the genius in using the Twizy. The duo pushed forward, utilising their thick contacts book, they quickly sold their first vehicle to the successful Cambridge startup Wayve.

Mike’s extensive background in marketing, commercial, and entrepreneurship, combined with Mark’s engineering expertise and experience in building high-performance teams, provides a world-class leadership team. With dozens of potential customers and the makings of a growing business, the partners set up shop in 2017 with an office in Oxford to develop their technologies from the ground up.

GROWING_

Feet on the Ground, Shoot for the Stars

Fast forward six years and this growing team (now over 35 people) in Oxford is working to change the world using its autonomous solutions. From grassroots motorsport to the future of autonomous vehicles, Mike and Mark share an insatiable appetite for creating new technologies with real applications – and now it’s paying off.

Speak to Mike about the company he has built and it’s clear – he wants StreetDrone to be the best place in the world to work. 

Just look around at the community from industry that gathers at their Summer Party every year. As the team moves from success to success (with over 30 autonomous vehicles in the wild and recently completing the first autonomous deliveries at Nissan’s car plant in Sunderland), the founders manage to revel in that sweet-spot of startups: growing at a fast pace and retaining a sense of fun, empathy, and excitement for adventure.

From a paper round in Australia, to scaling both digital and four-wheeled worlds of data and motorsport, to transforming the communities of Oxfordshire and now deploying real near-term autonomy, Mike and Mark have built something remarkable together.

https://github.com/streetdrone-home/SD-TwizyModel/blob/master/streetdrone_model/sd_docs/imgs/sd.png