By Mark Preston Every motorsport story has two tracks running side by side. One is the obvious one—the fight for championships, the engineering battles, the split‑second choices. The other is the quieter, deeper track: how you build, steer, and sustain a high‑performance organisation through uncertainty. My second conversation with PJ Stephens was really about thatContinue reading “What Racing Teaches Us About Change: Reflections on Leadership, Pressure, and the Art of Decisive Progress”
Tag Archives: self driving
24 Great Truckin’ Songs
In 1976 I was 8 years old, living on a farm in Kiacatoo, outside Condobolin in central New South Wales, and… into trucks. For Christmas that year I was given my first LP: ’24 Great Truck Drivin’ Songs’. It even had CB Trucker Talk code words on the back to decode the “secret” trucker talk, and thisContinue reading “24 Great Truckin’ Songs”
The StreetDrone Origin Story
STREETDRONE STORY_ If you want to understand how StreetDrone came to be, simply visit their office courtyard around the end of June every summer. The StreetDrone Summer Party has become legendary in the tech industry in the UK. In this little corner of Oxford, you’ll find autonomous vehicles running nonchalantly up and down the roadContinue reading “The StreetDrone Origin Story”
Communication and the Use of LLMs in Motorsports
During his tenure at Arrows Grand Prix in 1999, the author used genetic algorithms to enhance F1 cars’ performance, a pioneering move at a time of limited computing power. Moving to McLaren, he considered implementing an ‘on-prem’ Google server to harness the team’s vast ’embedded knowledge.’ Experiencing communication difficulties at the Super Aguri team, he experimented with relocating pitwall engineering and exploring texting for in-car communication. Owing to computing advancements, machine learning has evolved, with tools like ChatGPT facilitating enhanced race communications and decision-making based on a data-informed ‘prompt engineering.’