The morning after Lola Yamaha ABT’s first Formula E victory, I joined Telescope in Shanghai to discuss China’s EV industry, battery competition, software-defined racing, Gen4 technology and Lola’s interest in collaborating with Chinese manufacturers.
Tag Archives: formula e
The Friction Tax
The article discusses the evolution of engineering over thirty years, emphasizing how advancements in technology, particularly AI, reduce “friction tax” in workflows. Despite efficiency gains allowing engineers to handle more complex tasks, the piece questions the future of roles primarily focused on managing friction. The ongoing impact of AI on labor dynamics is explored.
What Racing Teaches Us About Change: Reflections on Leadership, Pressure, and the Art of Decisive Progress
By Mark Preston Every motorsport story has two tracks running side by side. One is the obvious one—the fight for championships, the engineering battles, the split‑second choices. The other is the quieter, deeper track: how you build, steer, and sustain a high‑performance organisation through uncertainty. My second conversation with PJ Stephens was really about thatContinue reading “What Racing Teaches Us About Change: Reflections on Leadership, Pressure, and the Art of Decisive Progress”
Navigating Speed, Strategy & Innovation in Motorsport and Beyond
Mark Preston shares his extensive career in motorsport and mobility innovation, detailing his engineering roles at Arrows and McLaren, founding Super Aguri F1, and successes in Formula E. He discusses leadership, strategic clarity, and the application of AI in autonomous vehicles, emphasizing the importance of continuous learning and high-performance teams.
Mark Preston on the Rise of Formula E: A Chat with the CEO of DS TECHEETAH
In a recent interview, Mark Preston, CEO of DS TECHEETAH Formula E team, shared insights into the world of electric Motorsport and the strategies driving its growing popularity. From its unique approach to fan engagement to its commitment to sustainability, Formula E is carving out a distinct identity in the racing world. From Engineering Roots toContinue reading “Mark Preston on the Rise of Formula E: A Chat with the CEO of DS TECHEETAH”