Leadership programme · keynote · workshop
Making winning a science.
The operating principles behind championship performance, translated into a practical leadership experience for organisations that want to perform when the pressure rises.
For leadership teams, MBA cohorts, conferences and engineering organisations.
The premise
Performance is not a moment. It is a system.
Five World Championships. More than 30 years in Formula One and Formula E. An F1 team built from scratch in 100 days. An Oxford MBA. The Motorsport MBA brings these experiences together as a framework for better leadership, decision-making and organisational performance.
“When I came into motor racing so many things were a black art. But black art was a cloak for ‘we really don’t know’. We will develop science to take away uncertainty to make winning a certainty.”
Ron Dennis, McLaren
The seven principles
A repeatable operating system for high performance.
- Make everything a science. Replace myth with measurement.
- Winning is a system. Build mechanisms that make performance repeatable.
- Chase the frontier. Find leverage before the competition has entrenched.
- Curiosity is competitive advantage. Keep learning faster than the problem changes.
- Communication is performance. Build honest, high-bandwidth feedback loops.
- Balance specialists and integrators. The glue matters as much as the gears.
- Use the race as a laboratory. Turn fast feedback into faster learning.
Designed for the room you are leading.
Leadership teams
Translate strategic ambition into a shared operating system for decisions, communication and execution.
MBA and university cohorts
Bring a live, applied perspective to systems thinking, engineering leadership and entrepreneurship.
Conferences and off-sites
A keynote that is compelling in the room and useful once people return to the work.
Format and delivery
The Motorsport MBA can be delivered as a keynote, interactive workshop, leadership off-site or modular programme. The content is shaped around your audience, industry and objectives.
Past delivery includes: Saïd Business School, Oxford Brookes MBA, corporate leadership teams and industry conferences across Europe.