Senior Motorsport & Technology Leader
Mark Preston
Helping leaders and organisations achieve breakthrough performance through the precision, systems thinking, and relentless improvement of elite motorsport.
Currently: Team Principal, Lola Yamaha ABT Formula E | CTO, DeQuorum
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5x Formula E World Championships
TECHEETAH & Lola Yamaha ABT Team Principal
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Oxford MBA
Systems Leadership Focus
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McLaren F1 Heritage
30+ Years Elite Motorsport
Three Ways to Work Together
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Keynote Speaking
High-energy talks connecting Formula 1 and Formula E experience to leadership, innovation, and performance under pressure. For corporate events, conferences, and universities.
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Fractional CTO
Technical due diligence for investors and embedded, part-time CTO leadership for deep-tech and mobility founders — turning an ambitious technical vision into a costed, executable roadmap.
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Motorsport MBA
The Seven Principles of Winning Engineering — a leadership framework forged across Formula One and Formula E, refined through an Oxford MBA. Delivered as keynotes, workshops, and executive programmes.
The Motorsport Advantage
Elite motorsport is the ultimate laboratory for leadership under pressure. Every race compresses months of corporate decision-making into 45 minutes. The principles that win championships — systems thinking, real-time adaptation, precision communication, and continuous improvement — are directly transferable to any organisation competing at the highest level.
200+
Race weekends managed
5
World Championships won
30+
Years in elite motorsport
F1 → FE
Spanning the full evolution of racing
Latest Insights
Featured Reads
20 February 2026
The Future of Motorsport: My Insights on the Electric Age
How do we reconcile the 70-year romance and heritage of racing with the pressing realities of climate change and technological innovation? My conversation with Roger Atkins explores exactly that.
15 November 2025
What Racing Teaches Us About Change: Reflections on Leadership, Pressure, and Decisive Progress
Every motorsport story has two tracks. One is the fight for championships and split-second choices. The other is the quieter track: how you build, steer, and sustain a high-performance organisation through uncertainty.
More from the archive
- A Thousand Monkeys with a Compiler
The Oracle Principle — why AI is mastering code first, and what it tells you about where it goes next.Continue reading “A Thousand Monkeys with a Compiler” - What a F1 Keynote Speaker Should Actually Deliver
Every conference planner searching for an F1 keynote speaker wants the same thing: a room full of senior leaders whoContinue reading “What a F1 Keynote Speaker Should Actually Deliver” - The Friction Tax
The article discusses the evolution of engineering over thirty years, emphasizing how advancements in technology, particularly AI, reduce “friction tax” in workflows. Despite efficiency gains allowing engineers to handle more complex tasks, the piece questions the future of roles primarily focused on managing friction. The ongoing impact of AI on labor dynamics is explored. - The Agentic Bench: What Hitchens, Thatcher and Eleven Others Taught Me About AIBy Mark Preston Update — April 2026. The debate tool above has evolved. What began as three agents arguing aContinue reading “The Agentic Bench: What Hitchens, Thatcher and Eleven Others Taught Me About AI”
- The Future of Motorsport: My Insights on the Electric AgeI had the pleasure of joining Roger Atkins in his video, “The Future Of Motorsport In The Electric Age.” WeContinue reading “The Future of Motorsport: My Insights on the Electric Age”
- From Paper to Code: The Future of Engineering Tools
Jan 2026 Over the last few months, since the original blog post on vibe coding, I have been experimenting withContinue reading “From Paper to Code: The Future of Engineering Tools”
Ready to bring motorsport thinking to your organisation?
Whether you’re looking for a keynote speaker, strategic advisor, or a fresh perspective on performance — let’s talk.