By Mark Preston Every motorsport story has two tracks running side by side. One is the obvious one—the fight for championships, the engineering battles, the split‑second choices. The other is the quieter, deeper track: how you build, steer, and sustain a high‑performance organisation through uncertainty. My second conversation with PJ Stephens was really about thatContinue reading “What Racing Teaches Us About Change: Reflections on Leadership, Pressure, and the Art of Decisive Progress”
Tag Archives: f1
Another Australian-owned Formula 1 team
This article was written by Barry Lake and was published in Motor Racing Australia 85, April/May 2005. It’s a long way from a done deal, but most of the pieces are in place for a brand new Formula 1 teamto join the circus. And the man behind it is still-young Australian engineerwho has worked hisContinue reading “Another Australian-owned Formula 1 team”
Navigating Speed, Strategy & Innovation in Motorsport and Beyond
Mark Preston shares his extensive career in motorsport and mobility innovation, detailing his engineering roles at Arrows and McLaren, founding Super Aguri F1, and successes in Formula E. He discusses leadership, strategic clarity, and the application of AI in autonomous vehicles, emphasizing the importance of continuous learning and high-performance teams.
Mark Preston on the Rise of Formula E: A Chat with the CEO of DS TECHEETAH
In a recent interview, Mark Preston, CEO of DS TECHEETAH Formula E team, shared insights into the world of electric Motorsport and the strategies driving its growing popularity. From its unique approach to fan engagement to its commitment to sustainability, Formula E is carving out a distinct identity in the racing world. From Engineering Roots toContinue reading “Mark Preston on the Rise of Formula E: A Chat with the CEO of DS TECHEETAH”
How to become an F1 Technical Director
🚀 Thrilled to share my journey in motorsport through the “How to Become an F1 Technical Director” interview. I reflected on my transition from a mechanical engineer in Australia. This journey led me to work with some of the top teams in Formula 1 and Formula E. It has been an incredible experience. The keyContinue reading “How to become an F1 Technical Director”
Move the Ball: Mark Preston, Pushing the Boundaries in Motorsports and Beyond
Mark Preston’s journey in motorsports, from his early days on an Australian farm to groundbreaking achievements in Formula 1 and Formula E, reflects his passion, innovation, and entrepreneurial spirit. As Motorsport Director at Lola Cars, he continues to drive innovation with a focus on sustainability, marking him as a significant figure in the evolution of motorsports.
Communication and the Use of LLMs in Motorsports
During his tenure at Arrows Grand Prix in 1999, the author used genetic algorithms to enhance F1 cars’ performance, a pioneering move at a time of limited computing power. Moving to McLaren, he considered implementing an ‘on-prem’ Google server to harness the team’s vast ’embedded knowledge.’ Experiencing communication difficulties at the Super Aguri team, he experimented with relocating pitwall engineering and exploring texting for in-car communication. Owing to computing advancements, machine learning has evolved, with tools like ChatGPT facilitating enhanced race communications and decision-making based on a data-informed ‘prompt engineering.’