Insights & Articles
Reflections on leadership, innovation, and high-performance teams from 30+ years in elite motorsport. From Formula 1 and Formula E strategy to autonomous vehicles and the future of mobility — exploring how racing principles translate to business excellence.
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Navigating Speed, Strategy & Innovation in Motorsport and Beyond
Mark Preston shares his extensive career in motorsport and mobility innovation, detailing his engineering roles at Arrows and McLaren, founding Super Aguri F1, and successes in Formula E. He discusses leadership, strategic clarity, and the application of AI in autonomous vehicles, emphasizing the importance of continuous learning and high-performance teams. Continue reading →
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Simple Vehicle Simulation
How do first and second order performance drivers effect the basic performance of a race car? Check out the simple guide to writing your own performance vehicle simulation. Continue reading →
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Randomness and Excitment
Increase the likelihood of random events in Formula One Continue reading →
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First Order Performance Drivers
What really makes a racing car go fast, it comes down to a few first order principles Continue reading →
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Innovation in F1 – Part 1
Is innovation in Formula One dead? Or are we just at a different stage in the development? Part 1 looks at some aspects of the typical cycles and how we might define the stage. Continue reading →
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Oxford YASA Motors gets funding
Fund raising for new spin-out from the University of Oxford Continue reading →