Oxford Consortium Wins TSB Integrated Transportation Call

Technology Strategy Board: Integrated Transport – In Field Solutions
Project: Oxford Transport Laboratory

Benefiting people and business

The benefits of creating smarter, connected cities are clear – increased economic growth and better visitor experience whilst reducing environmental impact. Funded by the Technology Strategy Board, Oxford is embarking on an ambitious project to improve the experience of visiting the City by creating open systems, processes and technologies that will benefit visitors, residents and  businesses alike.

Driven by Innovation

The most important aspect of this project will be the harmonisation of the data and technologies that currently exist but remain locked into the business and government systems. Our ability to provide this data for the use of all stakeholders will be of critical importance in ensuring the continued growth of Oxford as a commercial, educational and employment centre.

This project will propose ways for Oxford to increase its economic viability for every stakeholder in the city – an improvement in traffic management, parking, increased visitor numbers, increased retail spend by visitors and better communication around mobility within the ring road are key objectives.

We also have an important job to do – limiting the impact of the closure of the Westgate centre and car park. Redevelopment plans mean that in January 2015 Oxford centre will lose 800 of it’s existing 2,000 car parking spaces, placing additional burdens on all areas of the transport system. As a result there is considerable risk of reduced income to retailers and businesses.

This initial 3 month project will provide clear analysis and recommendations as to how Oxford should approach these challenges, in both the short and longer terms. Innovation with technology, data and smart processes will be at heart of our recommendations, and will provide a platform for the development of an open system to the benefit of all.

Mobility, Communication, Partnerships

We already have a significant amount of data showing the way that people move in and around Oxford, and we are putting in significant efforts to analyse this data. However this project will go further than simply looking at traffic and transportation solutions. We recognise that to be successful, Oxford must also engage with people and businesses.

The key partners that will form part of the Oxford study bring a wide and varied experience – chipset providers and other technology providers, companies that run public transport, retailers, University and Local Authorities. We will cover all aspects that a smart city should provide to its visitors and residents..

The start of the journey

We are still at the formative stages of the Oxford project, focusing on understanding the main challenges that the city faces, analysing the data we have around transport and the movement of people in and around the city and establishing relationships with key companies and organisations.


About the Technology Strategy Board

The Technology Strategy Board is the UK’s innovation agency.  Its goal is to accelerate economic growth by stimulating and supporting business-led innovation.  Sponsored by the Department for Business, Innovation and Skills (BIS), the Technology Strategy Board brings together business, research and the public sector, supporting and accelerating the development of innovative products and services to meet market needs, tackle major societal challenges and help build the future economy. For more information please visit www.innovateuk.org.

About Preston Motorsport

Preston Motorsport was formed in 2005 by Mark Preston who wanted to create a company which used motorsports DNA to support the wider industry to create real disruptive innovation.  Preston Motorsports first worked with the Super Aguri team when it supported the entry into Formula 1 team, competing in the World Championship from 2006 to 2008. Their new partnership will see Super Aguri Formula E team compete in the FIA Formula E Championship for low emission cars, racing on 10 tracks across the globe commencing in September 2014.

Preston said, “it became obvious to us a few years ago that the future of transportation was not going to centre around cars as it has done for the last few decades, there will be a disruptive shift in how we live, travel and interact with transportation devices.  We believe strongly that the future will be “Mobility as a Service”.  We began working on this project in after a trip to San Francisco looking at innovation and ideas surrounding the future of automotive and came up with this proposal for Oxford.  We have a great set of partners who we believe will deliver exciting new ideas that can be rolled out to the world.”


About Oxford County Council

Working on this TSB project has enabled the County Council as Transport Authority to  form a consortium with Businesses and the Universities creating opportunities for the Council to lead, influence, and gain funding for innovative transport solutions.  The County Council will provide access to a variety of real-time and historical datasets sourced from the private and public sector. Creating business opportunities and encouraging SME to grow in Oxfordshire and the South East by allowing developers and other stakeholders to use the data they need to build applications and services for the benefit of transport users and beyond. Oxfordshire County Council is designing an  Innovation Support Programme which will provide a web portal with information about local and national business support services, linking up growing services and provide support and funding to the innovators , investors and entrepreneurs involved in the county’s innovation eco-system.

About DBi (Elisa Interactive Ltd)

DBi is one of Europe’s leading data and marketing technology consultancies, and was recently acquired by Havas Media Group in an effort to increase their global footprint in the space. Our focus is on the optimising technology and data that drives business insights and growth, and enabling companies to become smarter.

The Oxford project gives us the opportunity to work with a city, rather than with brands, however the objective for us is the same – how to make Oxford smarter through the use of data and technology. We incredibly excited to be part of making this happen.

About Zeta Automotive

Zeta Automotive, formed 25 years ago is a highly innovative electronic development company. With several awards for innovative technology, Zeta is a Tier one supplier to the motor industry.  Arriva PLC recently acquired a majority stake in Zeta having approved one of its latest products for roll out across its fleet of buses.  Arriva is one of the largest transport services organisations in Europe.

About The University of Oxford

The Transport Studies Unit (TSU) (http://www.tsu.ox.ac.uk) is an interdisciplinary research centre based at University of Oxford. Over the past 40 years the TSU has established an international research reputation in the fields of transport policy analysis, mobility and travel behaviour research, and the development of new methodologies and tools. Particular emphasis is placed on understanding the social, economic, environmental and health implications of transport and mobility over both time and space. The TSU’s work ranges in geographic scale from the local to the global, and the full spectrum of quantitative and qualitative research techniques is deployed.

David Banister, Director and Professor of Transport Studies, said: “Transport is a topic that impacts on all of us and it substantially influences the way in which we see the world and interact with it. Transport is also of great importance to economic wellbeing and the social participation of individuals and communities, in particular in mixed-use, urban areas such as Oxford.”

The Energy & Power Group (EPG) in the Department of Engineering Science at the University of Oxford undertakes computational and experimental sustainable energy research with particular focus onsmart energy systems, energy storage, transport and electrical machines. It has a strong record of commercialising the research activity and has lead to three spin out companies.

Malcolm McCulloch, Head of the Energy and Power Group, said “This opportunity can enable the City of Oxford to pioneer an exciting integrated mobility system that improves the experience of travelling into the City and reduces the net carbon footprint.”

About Oxford Brookes University

The Department of Mechanical Engineering and Mathematical Sciences provides a range of professionally accredited mechanical, automotive, motorsport, mathematical and statistical programmes of study. Our focus is to provide world class, high quality teaching and applied research so as to give our students an excellent experience.


Published by markandrewpreston

Demonstrating his exceptional skills in engineering and design, alongside evident drive and business acumen, Mark Preston went from a degree in Mechanical Engineering and working for GM and Spectrum Racing Cars, to obtaining key roles in both the Arrows and McLaren F1 teams, and then creating the Super Aguri F1 team in just 100 days. Now the Team Principal of Team Aguri Formula E racing in the second season of the FIA Formula E championship. Completing his MBA at Oxford in 2006, Mark has also worked with Oxford University researchers who’ve benefited from his expertise in composites and high-tech design: he has consulted in commercializing spin outs from their research in marine energy and electric motor technology. Such developments of his management skills in and beyond the realm of motorsports shows Mark to be an exceptional team player and innovator, ideally placed to manage and motivate workforces. Together, his skills and experience combine to ensure that Mark delivers first-class business planning and start-up advice covering technical due diligence, operations management, and more – offering as he does a unique balance of commercial and technical understanding, achievement and ability.

Leave a Reply